The Training Investment Conundrum

Business leaders invest in training and development because they want to improve organisational performance through the development of their workforce. Conversely, most employees see training as something they’re forced to do … something they can’t get out of …  an inconvenient disruption to normal working life.

Therein lies the problem; the ‘elephant in the room’ that renders most training pointless. New clients always ask us:

“How do you ensure new behaviours are fully adopted in the workplace after training?”

“How do we engage and motivate staff to embrace the training and then use these new skills in practice back at their desk? Because currently, our return on training investment (ROI) is appalling.”

A Different World

We’re training experts with a different approach; we focus on using human behavioural science and proven engagement techniques that ensure new learning and development is fully adopted back in the workplace. Furthermore, we help you evaluate and measure the training to ensure a long-lasting positive impact. Take a look at how we do this.

Customisation … everyone claims it, we really do it

We’ll help you develop and deliver face to face and online training that aligns with your business strategy and desired outcomes. Our skill lies in designing and creating the resources, materials, and methods to create a lasting effect – exceeding your expectations.

A Modular Approach … to build momentum

Understanding the needs of an organisation and its workforce is fundamental to the development of a successful programme. As a first step, we assess your business training needs and the most appropriate learning options to overcome the identified skills gap.

Through interactive and innovative training methods we engage, energise and inspire. Whether it’s a single module or a wider programme of development – our tailored training programmes create a synergy that empowers individuals and teams to embrace self-improvement and self-motivation way beyond the training event.

Drawing on psychological and educational principles and intuitive analytical research, our impactful training methods establish lasting behavioural change. Veda designed and delivered training has quality assurance and measurable outcomes built-in. We’re nothing like the ‘run-of-the mill’ training companies you may have used before. 

Where we work

We operate throughout the UK and Europe, and our digital training capabilities have no geographical limitation. Face to face training is primarily focused in Gloucestershire, Worcestershire, Herefordshire, West Midlands, Oxfordshire, Wiltshire, Bristol and Avon and South Wales. Key locations include: Cheltenham, Gloucester, Oxford, Tewkesbury, Cirencester, Stroud, Hereford, Worcester, Bristol, Birmingham, Swindon, Cardiff, Newport, and Swansea.

Contact us to discuss your requirements and find out more about our unique services


Our Training Services

We can help you achieve your ambitions with the services below.


Here is what some of our clients have to say

Cheryl combines an innovative thinking style with research rigour when developing solutions to education and training projects. She has a sharp eye for detail and is quickly able to see the key problems to be Read More...
Hilary Wason
National Teaching Fellow
Cheryl is the kind of person that gets things done and makes things happen. She exercises leadership skilfully and is collegial, so was therefore a natural choice as a member of my project team. Cheryl Read More...
Prof. Jane Lindsay
Kingston and St George's University, London
⭐⭐⭐⭐⭐ Cheryl Whiting has helped us on a couple of occasions recently. Firstly she presented a talk on “promoting professionalism in the work place” at an evening networking event. She spoke very clearly and we Read More...
Belinda Wilson , Cheltenham
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